What a well-run Google Ads account looks like
- Tight match-type discipline. No spending £4 a click on searches that will never buy.
- Negative keywords, weekly. The single biggest lever for cutting wasted spend.
- Conversion tracking that's actually accurate. Form fills, calls, WhatsApp clicks, offline imports.
- Landing pages built for the ad. One ad → one promise → one page → one action.
- Smart bidding, fed properly. Smart Bidding works — but only when it learns from clean conversion data.
Our approach
We start with a free audit. You get a no-strings report showing exactly where your budget is leaking and what we'd do differently. If you like it, we run the account. If you don't, you keep the report.
From there, every account gets the same weekly rhythm: search-term review, negative keyword sweep, bid and budget tuning, landing-page A/B test queue, and a Loom video walkthrough so you actually understand what changed and why.
Pricing
Management fees start at a flat monthly rate based on ad spend — not a percentage that punishes you for scaling. You'll always know exactly what you pay us and exactly what goes to Google. No mystery markups, no hidden tool fees.
Common results
For most accounts we take over, the first 60 days deliver 20–40% lower cost per lead without raising spend — almost entirely from killing waste and improving landing-page relevance. After that, growth comes from expansion: new campaigns, new geos, smarter remarketing.